Keynote: The Maersk Line journey

Maersk Line, the world's largest shipping company, has long been lauded for their social media presence by the likes of Harvard Business Review, Business Insider, Forbes and the European Digital Communications Awards.

By applying B2C principles, Maersk Line has proven that even a "boring" shipping company can generate 'dollars, cents and containers sold' from their social media assets.

Join this session to hear;

• How Maersk Line developed their communities
• Achieved internal credibility
• Aligned their social media objectives with those of the wider organization
• Achieved bottom-line benefits for Maersk Line