Have a smart idea. How it all begun? The way from a tiny magazine done in the pit lane of Formula 1 to a global product that is part of a 360 degree media house.
Try to do your business a bit better. Find a great story. Tell it in the best possible way. Find the most effective channel to approach the customer. Treat your reader/user always as an equal partner.
Try to do something different. Define your target audience very carefully. Define your character very carefully, too. Find a philosophy that your reader/user will happily follow because she/he benefits from.
One more thing. Do not become tired because you were misunderstood.
